Are you a female coach or entrepreneur planning your website for your online business?
Then this workshop is for you!
Get clarity on what your website needs to attract your ideal clients!
Next one is on 18 February 2016 | 19:00-21:30 | 30.00 Euros
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This interactive workshop will teach you what role your website actually plays, and how to plan your content strategically to truly connect with your website visitors from the first moment and make them want to come back for more.
At the end of the workshop you will have clarity and confidence about what to focus on when you or your web designer start building your website.
You will also have the option to sign up for an exclusive online program with a community of other female entrepreneurs starting their business. (The program offers a shared time-plan, homework for preparing the content, a secret Facebook group and accountability to help you through these steps in depth the next weeks.)
This is what you will get in the workshop:
- Clarity on what an attention catching homepage needs
- Understanding of what attracts your clients and make them feel connected to you
- Strategies to make visitors stay on your page
- How to lead visitors towards contacting you for consultations
- How to best stay in touch with potential clients who are not ready to buy your services yet
- Insight to how to build trust and convey credibility
I’ve also invited Monica Nastase, copywriter and content marketing expert, to join us and bring her expertise to the table. She will help you find the right words and stories that will attract and persuade your audience. Her feedback and advice will help you make the most of the workshop. Find more info about her on her website: Changing Travels.
I will provide worksheets, so throughout the workshop, we will also have moments to make notes and decisions for your individual websites, and allow time to discuss and ask questions for each of the steps we talk about.
Agenda
Introduction to the workshop
Round of introductions of the attendees
Step 1 – Homepage
- What makes a homepage attention-catching and attractive
Step 2 – Optin
- Optin – what it is, why we need it and how to convince people to sign up
Step 3 – Call to Actions
- CTAs – what they are, why we need it and where/when to use them
Step 4 – About Page
- How to connect with your visitor on your about page
Step 5 – Blog
- Why we need a blog and what to blog about, the purpose and the advantages
Step 6 – Testimonials
- Their purpose and what to focus on when having them written
Wrap up and questions
Drinks, mix & mingle
I ensure that the participants leave knowing all the steps necessary to make their potential clients connect with them on an emotional level, make their website visitors feel that they provide a unique service and value, and perceive them as an expert in their field.
Details
Price: 30.00 Euros
Next program: 18 February 2016 – 19:00 – 21:30
Sign up here:
What the participants say about it
Here is what some of the attendees of my workshops in Talent Garden Barcelona say:
“The workshop was great! Learning how to prepare content that attracts clients, I now see how important this step is, before starting to build the actual website. It was very useful. Also the atmosphere and interaction among the people was so nice. We came up with inspiring ideas that helped me a lot. I left the workshop with valuable information and clarity about the next steps”– Michelle Grima – palabradeperro.es
“Everything covered in the workshop was extremely valuable. I liked the step by step approach and the fact that it was not too detailed. It gave me the overview I needed, and the option of a 6-week follow-up program with guidance, support and accountability to work more in-depth on what we had learned was just perfect to be able to move on to the next step with confidence”– Natalie Bel Hill – nataliebelhill.com
Contact me for more information about the workshop:
For anyone not in Barcelona, you can either sign up for my free gift or schedule a private session with me (choose the Content Strategy Consultancy Session)
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