How to create content that
engages and converts
Shauna Van Mourik
Copywriter & Content Strategist · Shauna Leigh Artistry
What are your questions?
Send them to us for the Live Q&A Friday 18 June – 13:00 CET
Shauna helps you to confidently own your originality while bridging the gap between business foundations and creating copywriting and a content strategy that not only converts but feels good too. A loving wife, and homeschooling mother to three rambunctious littles, Shauna doesn’t just talk-the-talk. Coming from a place of authenticity and acceptance, she shows up as her whole self – from story tangents to nerdy quips to excited gestures – all while empowering others to do the same.
Minute by minute:
- 01:20 Typical problems/challenges when thinking of starting with content
- 07:56 What to do if you feel scared about being authentic in your content
- 09:12 What makes you different?
- 11:02 How to find out what’s special about you
- 16:15 Difference between website content and website copy
- 23:42 How do you make your content and website visible online
- 29:52 Instagram Reels
- 30:40 Repurposing content
- 33:12 Where to start if you do your content yourself
- 36:50 Let your content writer and web designer work together
- 41:37 How to find a copywriter that is perfect for you
- 45:20 What are the main pitfalls
- 53:07 Where to have fun, learn, practice and hang out with Shauna van Mourik