Getting started with
blog writing & email marketing

David Pawsey

Copywriter & Content Marketing Strategist · Deep Social

Send them to us for the Live Q&A Friday 18 June – 13:00 CET

Send an email to hello@gorgeous-geek.com or post your question in the FB Group.

David Pawsey is a copywriter and content marketing strategist with 15 years’ experience.

03:07 Can you survive online without blogging
03:20 The purpose of blogging
08:50 Ideal client + what to blog about
18:27 Storytelling – why it works
20:48 What you feel like sharing and saying is also important
23:56 How often to blog
29:14 After publishing a blog – how to make people find it and read it
31:04 Newsletter and email marketing: Advantage of getting people onto your
mailing list (from your blog/website)
33:24 What about people not responding to your newsletter or unsubscribing?
34:25 Subject lines for newsletters and clickbaits
42:50 Never underestimate “the lurkers”
46:55 Reaching people via email marketing vs social media
48:05 Final advice to newbies
52:50 Where to connect with David online