Last week we talked about how to make your homepage user-friendly and engaging. This week lets see how we can improve the second most important page on your website: The About Page. Statistically, the About Page is the most visited page after the homepage of a website. It’s worth spending some quality time with it. Imagine. . .[continue reading]
3 ways to get visitors to your website
You are ready. You got your beautiful website, and I know you got all the tools and tricks to keep your visitors excited about you and make them want to stay in touch with you (because you have been applying all the good stuff from my previous blog posts, right?). The scary exciting time has. . .[continue reading]
How to turn your website visitors into clients
Do you want to attract clients online? Learn 3 secrets that will seduce your website visitor. The first thing you need to know is that your website is a marketing tool – the place you convert visitors into paying customers (yes!). When your website is well planned, your visitors will experience: Excitement when they discover what. . .[continue reading]
Market research for your website – Make an impact!
In my previous blog posts in the Client Attracting Content series, I’ve encouraged you to use information from your market research. If you are not sure what kind of content to put on your website, or how to do market research, I share here some of the basic marketing research steps you can go through. . .[continue reading]
How to ensure your homepage is engaging (not confusing)
The homepage is the most important page of your website, and even though we know it’s very important to get it right, it’s easier said and done. But what we know is that we don’t want to screw it up. It can be a bit tricky to see your own website from the outside. To. . .[continue reading]