You are ready. You got your beautiful website, and I know you got all the tools and tricks to keep your visitors excited about you and make them want to stay in touch with you (because you have been applying all the good stuff from my previous blog posts, right?). The scary exciting time has come to start activities that attract visitors to your website.
A bit of reality
Unfortunately, visitors won’t come on their own. Uaah! Why?
Because your website won’t pop up on the top of Google search until you have positioned yourself online. Some of it can be done with SEO settings, but the most impact is achieved by regular blogging, and activities that make your website appear active enough for Google to approve of you as “search worthy”.
But, the good news is
…that it doesn’t actually matter that much, as your clients are not likely to find you by chance. And even if your website did pop up in a Google search, a stranger will almost never contact you out of the blue and be ready to work with you.
But no need to get discouraged about Google not caring about us, because we will take matters into our own hands!
A bit of strategy
So how to get the visitors to your website then?
What is important to understand about having an online business is that it’s not about sitting around waiting for clients to find you.
It’s about you actively finding them, by knowing where they hang out and what will attract their attention (you know this because you did your market research, right?), and offering them a tempting solution to problems you know they have.
Where to start to get visitors to your website?
Social media, online and offline networks. These are great tools to attract visitors to your website.
You have 2 main goals, and that is convincing your visitors to:
- Sign up to your mailing list
- Contact you for consultations
This will allow you to keep in touch with them, and work towards turning them into paying clients.
Be active in groups where your target market and ideal client hang out
From your market research you have found out where your potential clients hang out online and offline. Get known among them, connect with them, be available to help them and let them know about your business, and what benefit it is for them.
Don’t be afraid to ask
If they seem genuinely interested in what you have to offer, ask them if they want to be on your mailing list (then remember to add them!), and in networking events give them your business card or the link to your website with an invitation to connect.
…and take the initiative yourself to connect
People don’t always take the initiative, so don’t leave it in their hands to look you up, or stay in touch. Get their contact details. Once you have this, send them a contact request on social media or invite them to sign up for your free gift/blog, and a first free consultation with you if appropriate.
Just don’t do this, please:
A big don’t is to add them to your mailing list without their permission – you only want people who are actually interested, you quality leads, and not people you have ‘tricked’ into signing up. Not only will you be in GDPR trouble, but it will also ruin your good reputation… and you definitely don’t want a ‘spammer’ reputation 😉
Tell people about your free gift
They may (will) need encouragement to visit your website once they know about it. A good way to make people take the step to have a look is to give them something they want if they visit your website – like your free gift! It will not only ensure their visit but also build your email marketing list.
I know you don’t want to sound like an annoying salesperson, but you don’t need to if you have found the perfect gift – something so valuable to your target market that they happily give away their email address for it. It has to be something they would love to get their hands on. And if they want it enough, they will visit your website 🙂
Get your blog posts out there
When you have written a blog post (which, if you remember, is valuable information for your target market), nobody is going to know about it unless you tell them.
How to spread the word? Social media, forums and online groups. You probably have followers on some of your social media platforms, be it Facebook, LinkedIn, Instagram, Twitter etc. No need to be in all of them – you only focus on the one or two platforms where your clients like to be (which means no point stressing with Twitter, if your audience are Facebook fans)
Where to post the link to your blog posts?
Post your blog and encourage interaction, encouraging them to sign up to your mailing list/free gift (Check out this blog post to learn how to)
- Send it to your mailing list, with a personal note
- Post it on your social media platforms
- Post it in groups you are regularly active in online
- Create a link to your latest post in your email signature
Now that you have been active in spreading the word, and interactive in staying in touch, keep up the good work. People need time, so even if it’s slow in the beginning, don’t lose hope.
Any tips to fellow online business ladies? We’re all in this together – share and support, leave your comments or join my biz ladies Facebook group for even more tips and tricks 🙂