Yes, you do… I know this might not have been the answer you wanted to hear, but unfortunately, you’ve gotta man (woman) up on it on this one if you want to attract clients online.
In short, the purpose of a blog is to:
- Attract clients and let people know what you are doing
- Show that you are an expert in your area
- Contribute to your credibility
A blog can be written blog posts or uploaded videos, so if you’re not too good at writing, but feel ok talking, then videos are a great way to also let people see your personality. And personality goes a long way in the online world, as much as in the real world 🙂 If you feel a bit (or a lot!) out of your comfort zone when it comes to blogging, you can find a bit of encouragement here.
What do you blog about?
- Anything that provides solutions to your ideal client’s problem
- …which means you need to know their problem, and market research among potential and existing clients will help you with that
A few words about formatting
A messy blog gives a messy impression, so have a proper review yourself (print it out, and make a cup of tea to not stress through it), or have a friend look through it for you.
- Check for spelling mistakes
- Make sure your sentences sound complete – simple, short sentences are better than complex writing. The attention span online is extremely short.
- Use images to break up the text – but keep them relevant to the content
- Make sure the overall impression of your blog post is tidy and well-structured
- I’ve seen some blogs where images and texts are ‘crashing’ into each other, space between lines is too large or too small, different font-sizes are used for no obvious reason etc. It doesn’t look good.
Besides content, what else do you need in a post?
When you have done the brilliant job of writing a blog post that attracts visitors, you would like to give your readers and potential new clients options to stay in touch with you before they dive back into the rest of the www sea, so here I’ve made you a handy checklist for you to make the most out of each blog post:
- Social media share buttons
- If they like it, they may want to share it – make it easy peasy for them with visible social media share buttons
- Social media follow me buttons
- If they like this post, they may like to know also what you are up to otherwise, so give them an option to follow you on social media
- Opt-in (those newsletter sign up boxes)
- If you really have managed to intrigue their interest, and they want to make sure they don’t miss your next blog post for all in the world, then that is a golden opportunity for you to communicate directly with your most interested potential clients, so make sure opt-in boxes are available in strategic places (and please make sure the process work perfectly)
- Call to Actions
- The ones who don’t ask don’t get (at least not as much), so tell your visitors what you want them to do. No reason to be shy, as you are actually helping them think straight – you know you can help them, right? Let them know that you know, and add call to actions in your blog. It could be a call to action to sign up to your blog, to contact you for a free session, to sign up for an e-course. Whatever most benefit your client (and eventually you 🙂 )
Sooo, are you ready to blog?
Do you have questions about setting up your blog page? Let me know! I can help you. What is holding you back? Share in the comments below, or drop me a message.
And if you know anyone who can benefit from this, please share! 🙂