Ideally, you do… I know this might not have been the answer you wanted to hear, but if you want to attract clients online having a blog section on your website is a great way to achieve that.
In short, the purpose of a blog is to:
- Attract clients and let people know what you are doing
- Show that you are an expert in your area
- Contribute to your credibility
A blog post does not necessarily need to be a written article, it can be a video blog or podcast (it’s easy to embed videos and podcast episodes on your website these days), so if you’re not too good at writing, but feel ok talking, then videos and audios are great ways to let people also get a sense of your personality. And personality goes a long way in the online world, as much as in the real world 🙂 If you feel a bit (or a lot!) out of your comfort zone when it comes to blogging, you can find a bit of encouragement here.
What do you blog about?
Anything that provides a small piece of solutions to your ideal client’s problem. Ask yourself these questions, and I think you will find some answers:
- What do people I provide my service to keep asking me about?
- In which areas do they all seem to struggle?
- Which topics do I keep talking about that catches people’s attention?
If you feel that you don’t know enough about the problems they have, and the topics they may Google, do some market research among potential and existing clients, and you’ll be amazed how many ideas you get.
A few words about formatting
A messy blog gives a messy impression, so have a proper review yourself (print it out, and make a cup of tea to not stress through it), or have a friend look through it for you.
- Check for spelling mistakes
- Make sure your sentences sound complete – simple, short sentences are better than complex writing. The attention span online is extremely short.
- Use images to break up the text – but keep them relevant to the content
- Make sure the overall impression of your blog post is tidy and well-structured
- I’ve seen some blogs where images and texts are ‘crashing’ into each other, space between lines is too large or too small, different font-sizes are used for no obvious reason etc. It doesn’t look good.
Besides content, what else do you need in a post?
When you have done the brilliant job of creating a blog post that attracts visitors, you would like to give your readers and potential new clients options to stay in touch with you before they dive back into the rest of the www sea, so here I’ve made you a handy checklist for you to make the most out of each blog post:
- Social media share buttons
- If they like it, they may want to share it – make it easy peasy for them with visible social media share buttons.
- Social media follow me buttons
- If they like this post, they may like to know also what you are up to otherwise, so give them an option to follow you on social media.
- Signup form (those newsletter sign up boxes)
- If you really have managed to intrigue their interest, and they want to make sure they don’t miss your next blog post, then this is a great opportunity for you to communicate directly with your most interested potential clients, so make sure signup boxes are available in strategic places (and please make sure the process work perfectly).
- Call to Actions
- Those who don’t ask don’t get (at least not as much), so tell your visitors what you want them to do. No reason to be shy, as you are actually helping them think straight – you know you can help them, right? Let them know that you know, and add call to actions in your blog. It could be a call to action to sign up to your blog, to contact you for a free session, to sign up for an e-course. Whatever most benefit your client (and eventually you 🙂 ).
Sooo, are you ready to start a blog/vlog/podcast?
Do you have questions about setting up your blog page? Let me know! I can help you. What is holding you back? Share in the comments below, or drop me a message.
And if you know anyone who can benefit from this, please share! 🙂