Call to Actions! Don’t forget them.
When you visit a website and you really like what you see, what usually happens? You get a text message, the phone rings, dinner is burning… And you forget all about the website, or can’t find it later.
This happens all the time with your website visitors too. Even if they like what they see, they get distracted so easily.
As a website owner, there is not much you can do about distractions, but you can do your part to keep their attention a little longer on your page – with Call To Actions.
A Call to Action (CTA) on a website is a button or link encouraging your visitors to an action/telling them what you want them to do next. This helps to not lose their attention as quickly. Usually, they go something like this: “Subscribe here“, “Get your free xxx“, “Read more” etc.
Have a clear call to action on each of your web pages
Keep your visitors clicking! As I wrote in a previous blog post, the two most important Call To Actions would be to have people contact you, or the second-best, sign up to your mailing list.
But other Call to Actions are also important. Here are some examples to keep people moving through your site:
- If you have a snippet about you on your homepage, you would want to have a highlighted button or link saying e.g. Read More, so that people are encouraged to read the rest. If you also manage to build up a bit of curiosity, that is always good to keep visitors’ engaged.
- If you mention your services on your Work With Me page, then have a Call to Action saying something like Visit my Service Page for details and pricing – and of course provide the link, so that they don’t need to look for it.
- If you talk about your upcoming event, then you can’t skimp on a Call to Action to have people Sign Up. Make it easy for them to see where to take action!
Make your Call to Actions intriguing
Ok, so now you know that it’s important to have Call to Actions, but it is as important to make them as intriguing as possible. Let your visitors know:
- Why would they want to read more?
- Why would they want to sign up for your workshop, blog, webinar?
- Why would they want to contact you?
Getting increased engagement with your Call to Actions can be done with some triggers:
- For the mailing list, you will see that there is almost always a free gift involved – and it would have to be something you know your website visitors want to get their hands on.
- For contacting, you, there is very often a free first consultation.
- For click-throughs to other pages of your website, use a Call to Action that gives them a feeling that there is something there they really want to see.
Call to Action for you! 🙂
I encourage you to have a look through your website to make sure you have a Call to Action on each of your pages:
- Add Call to Actions where they are missing
- For the ones you have in place, consider if there are ways to make them sound more intriguing.
Would you feel like clicking if you were a visitor to your website? Try to look at it from a visitor’s perspective. Ask a business-minded friend to look through, and see if it is obvious to him or her where to click next.
Let me know your “score”!
Are you good on your Call to Actions?
If you need to get clarity on more strategies, you can learn a lot more by reading my Website Planner.
You can get it here ↓