Website dos and don’ts – a short and sweet checklist
Find out if your website ticks all the boxes:
- Do let it be clear exactly what you do
- This needs to show on the homepage. It’s amazing how many forget to mention this “little” relevant detail.
- Do let people know who you do it for (target market/niche)
- This will assure your visitors that they’ve come to the right place.
- Do have a Call to Action on each page
- Attention span online is short, so tell visitors what you want them to do next to keep them clicking.
- Do have a blog/vlog/podcast channel (or any a live element that shows that you are active)
- This helps with trust and credibility and shows your potential clients how you can help them.
- Do let it show that you understand your client’s problem and especially their feelings around this
- This establishes an emotional connection and makes them more willing to listen to your solutions.
- Don’t clutter your website with too much information
- Remember, the attention span is short online. Less is more. Find the few key messages that really make an impact and create that emotional response, and don’t try to cover every piece of information anyone may need. You can tell each one what they particularly need to hear when they contact you.
- Don’t make it hard to contact you
- A contact button should be easily seen from all of your pages. Usually, people look for a Contact link on the right-hand side in the main navigation bar. Also, you can add links to your contact page whenever you encourage visitors to contact you (in your copy).
- Don’t use so many plugins and fancy things that your website loads slowly
- Again, the attention span is short online. They don’t like to wait. Some people leave a site already after 2-3 seconds if it hasn’t loaded. No point having impressive effects if nobody waits around to see them.
- Don’t use a website builder or theme that is not mobile responsive
- Over 80% of users will look at your website from a mobile device. Check that your website is easy to read from any kind of device. Having to scroll sideways, or read the tiniest of text is annoying, and will only make people leave your site.
- Don’t skimp on website maintenance
- Make sure that your site is always up to date from a technical point of view (the latest version of plugins, themes, etc.) to avoid hacks, and check regularly that your contact forms and sign-up forms are working. It would be a shame to lose a client who is ready to contact you!
How did you “score” on the website dos and don’ts list? 🙂 Let me know in the comments below!
Or if you need help getting your website up to scratch to tick all the boxes, then get in touch!