If you can’t engage your website visitors…
…is there a point to having a website at all?
It’s nice to have a website address to put on your business card, but that doesn’t help much to get you clients. What matters is to engage your website visitors once they come to your site.
Engaging means: Clicking buttons & scrolling!
To make visitors want to:
- Learn more
- Read more
- Get to know you better
With the ultimate goal of: Making them want to contact you!
The first thing is of course great content, but in this blog post we will focus on “technical” action triggers:
3 easy things you can do to engage your website visitors:
1. Add call to actions
Remember to tell visitors what you want them to do next. It could be:
- Contact you for a free consultation
- Sign up to a free resource
- Read one of your other website pages
If you don’t know how to add a button, all you need really is to add a link that is highlighted in another color. Watch this video tutorial on how to manage links on your website (That was my call to action to you 😉 ).
2. Use arrows
This is a small simple thing that can be helpful to visitors. It will guide them to where they should focus their attention next.
You can add arrow images like the pink one I have here, and on my homepage.
Or you can add a simple symbol like these: → ↓, and add a strong color for higher visibility. You find them under the special character icon in your blog post’s text editor menu:
3. Add a video
Its a great opportunity to connect. You may think: “A video is not easy!”, but honestly, it doesn’t need to be complicated or perfect. A genuine video can have more impact than a technically perfect one. Most phone cameras are ok to make your first 30-60 second video.
Present yourself, give visitors an impression of your personality and let them know what you help with, and give them a call to action. Seeing a person “live” makes a big difference!
- How to put a video on your website? Watch this tutorial on how to embed a YouTube video on your website.
- Need video practice? Get your invite to my online community where we have regular 5-day video challenges for beginners.
- Already ready to take it to the next level? In the upcoming blog post video expert Anna Eichenhauer will let you know where you should host your videos. Stay tuned!
What are you going to do to increase engagement on your website? Do you have additional tips to engage your website visitors?
Leave a comment or question below! I always love to hear from you!