3 easy ways to engage your website visitors

1. Add call to actions

Remember to tell visitors what you want them to do next. It could be:

• Contact you for a free consultation
• Sign up to a free resource
• Read one of your other website pages

If you don’t know how to add a button, all you need really is to add a link that is highlighted in another color. Watch this video tutorial on how to manage links on your website (That was my call to action to you 😉 ).

2. Use arrows

This is a small simple thing that can be helpful to visitors. It will guide them to where they should focus their attention next.

You can add arrow images like the pink one I have here, and on my homepage.

Or you can add a simple symbol like these: →  ↓, and add a strong color for higher visibility. You find them under the special character icon in your blog post’s text editor menu:

3. Add a video

Its a great opportunity to connect. You may think: “A video is not easy!”, but honestly, it doesn’t need to be complicated or perfect. A genuine video can have more impact than a technically perfect one. Most phone cameras are ok to make your first 30-60 second video.

Present yourself, give visitors an impression of your personality and let them know what you help with, and give them a call to action. Seeing a person “live” makes a big difference!

• How to put a video on your website? Watch this tutorial on how to embed a YouTube video on your website.
• Need video practice? Get your invite to my online community where we have regular 5-day video challenges for beginners.
• Already ready to take it to the next level? In the upcoming blog post video expert Anna Eichenhauer will let you know where you should host your videos. Stay tuned!