If you can’t engage your website visitors…
…is there any point of having a website at all?
It’s nice to have a website address to put on your business card, but that doesn’t help much to get you clients. What matters is to engage your website visitors once they come to your site.
Engaging means: Clicking buttons & scrolling!
To make visitors want to:
- Learn more
- Read more
- Get to know you better
With the ultimate goal of:
3 easy things you can do to engage your website visitors:
1. Add Call to Actions
Remember to tell visitors what you want them to do next. It could be:
- Contact you for a free consultation
- Sign up to a free resource
- Read one of your other website pages
If you don’t know how to add a button, a good alternative is to add a link to a sentence, highlighting it by adding another color and set it to bold.
2. Use arrows
This is a small simple thing that can be helpful to visitors. It will guide them to where they should focus their attention next.
You can add arrow images if you want to go advanced, or you can add a simple symbol like these: → ↓, and add a strong color for higher visibility. You find them under the special character icon in your blog post’s text editor menu:
3. Add a video
It’s a great opportunity to connect. You may think: “A video is not easy!”, but actually, it doesn’t need to be complicated or perfect. A genuine video can have more impact than a technically perfect one. Most phone cameras are ok to make your first 30-60 second video.
Present yourself, give visitors an impression of your personality and let them know what you help with, and give them a call to action. Seeing a person “live” makes a big difference!
What are you going to do to increase engagement on your website? Do you have a strategy?