You have created a page on your website that you hope is great! But how do you know if you for sure have managed to hit the nail on the head?
You have to ask for feedback.
We can do market research, but we are not mind-readers, and also… every mind is different. So ask people in your target market: Does it actually work? What do they notice, what do they feel, what is their natural next step?
You won’t feel like putting yourself out there but do it anyway. Just do it. We might fear negative feedback, but remember that those who gave it to you will have forgotten it in less than a day. Really.
It’s part of the process that you have moments where you feel a bit annoyed, vulnerable, and unsure which advice to follow, but be brave, with the help of the following steps:
3 steps for dealing with feedback
(It works for everything – not just your website!)
Step 1 – Before asking
Be ready to hear feedback you don’t like to hear – it will happen. The purpose is to get people’s unbiased opinion. It doesn’t mean you have to take on their advice. Instead of being tempted to argue, ask questions to clarify their points if needed.
Also, agree with yourself to gladly receive positive feedback. Say thank you without being modest. You did hard work, and you deserve every praise!
Step 2 – During the feedback
Remember to stay neutral and listen. Keep reminding yourself that nobody has the intention of criticizing you with the aim to make you feel bad or irritate you (although that inevitably happens). People can get carried away with their ideas. It doesn’t matter. You don’t need to agree.
Be your own secretary, and take note of everything as if it wasn’t your creation they were giving feedback on. Of course, write down all the amazing feedback you get too – it’s equally important.
After you have all the information from everyone get a good night’s sleep – and maybe a drink or meditation moment (take your pick!) – to get distance from your immediate emotions, then go to the next step.
Step 3 – Evaluating the feedback
Divide the feedback into what you agreed with and what you didn’t agree with.
- If you agreed, change accordingly.
- If you didn’t agree, ask yourself the following:
Is the person who gave me this feedback someone who fits in with my target market and ideal client profile? If the answer is no, maybe this person was not the best one to ask, so you don’t need to put too much weight on the feedback.
If the answer is yes, then have a check-in with yourself. Why don’t you agree?
- Because you don’t like the person who said it (but the argument may still be valuable)?
- Because you have to let go of something you really liked (and you feel a bit devastated that the feeling was not mutual)?
- Because the opinion was given to you in a way that made you feel criticised personally (but they may have a point)?
Sometimes you need to hear it and make a change even if you really resist it at first. If you come to the conclusion that the feedback was valuable, give it a few days to set into your mind to allow “process of loss and acceptance” 🙂
What do you think?
Are you ready to ask for feedback? Can you relate to the above? Leave a comment! I would love to know I’m not the only one having little fear of feedback 😉