Before we start running all over the place to get the website sorted, let’s get a clue about what makes up a quality coaching website. We want to make sure it measures up in all the areas.
What does a quality coaching website need?
In girl language, what your website needs is very much like what you need for a night out:
- Flirting Tools
- Bodyguard (let’s assume you’re already fabulous & famous)
What are these 5 parts all about:
1. Foundation – You really can’t go on the web without it
This is your address on the internet, e.g. like mine is www.gorgeous-geek.com.
This is a necessary service that makes it possible for others to see your website on the Internet.
- Website Creation Tool
A system that helps you manage the content and design of your website, like WordPress.
A template with a simple preset design and layout of the website.
2. Makeup – Makes it look pretty in your own style and brand
- Customization and personal styling of the design template (theme)
Each theme have areas that can be customized without knowing any code, but these differs from theme to theme, as it depends on what the developer decided when designing it. Examples of usual areas that are possible to customize are colors, page layout, site title, tagline etc.
- Menu/navigation bar
This is the section where visitors can link to other main pages on your website, e.g. Home, About, Work With Me, Contact, usually displayed as a horizontal bar on the top of every page.
A graphic design, like an image, symbol or styled name identifying your business.
Visual representations such as pictures, photos, graphs etc.
3. Flirting Tools – Standing in a corner looking pretty won’t get you attention (only in movies…)
- Client attracting content
This includes being clear what you do, who you do it for, and content that makes your ideal clients feel connected to you the moment they enter your page; you understand them, their problem, and have the expert solution.
- Call to Actions
These are highly visible messages telling your visitor what to do next, encouraging them to take action to stay on your website and stay in touch with you.
- Newsletter signup boxes (opt-in)
This is the area visitors can sign up to receive updates from you, like your blog, first-hand useful information for them, special promotions etc.
- Free opt-in gift
This is some kind of tempting info product you create that you exchange with your visitors in return for their email address, to be able to add them to your mailing list.
This is the section of your website where you write regular posts about topics that are of high interest to your visitors and subscribers. The blog also serves to prove that you are an expert in your area and helps convey credibility.
- Social Media Buttons
Link to your social media accounts, so that they can follow and interact with you, and share buttons, so that they can share your content with others. Check out my post all about Call to Actions for even more information.
4. Bodyguard – Stay safe and avoid stalkers, hackers and other suspicious creatures
- Safety plugins
These are pieces of software that make your website secure, reduce spam and keep a back-up of your files so that you can restore it in case something ever goes wrong.
5. Surveillance – Make sure you know who’s been checking you out
- Installation of Google Analytics
This is a service that helps you keep an eye on who and how many people are checking out your site and where they come from.
Well done gorgeous! You got all the way through and you’re on your way to creating a better quality coaching website! If there is anything that you are still unclear about, feel free to join my Biz Ladies Facebook group where I give free website tips and answer questions.
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